The
SUSTAINABLE
VALUES
UTILITY FASHION
We integrate sportswear and casual clothing in a multi-functional design universe.
Utility fashion, designed to fit the modern and versatile lifestyle and developed with multiple properties in one style to meet the everyday needs.
SLOW FASHION
We develop slow fashion.
The term is used to describe a clothing collection that has a long lifetime and is worn over a number of years and across fashion trends.
This we achieve through basic, commercial and well-fitted styles in extraordinary high quality.
The
SUSTAINABLE
VALUES
UTILITY FASHION
We integrate sportswear and casual clothing in a multi-functional design universe.
Utility fashion, designed to fit the modern and versatile lifestyle and developed with multiple properties in one style to meet the everyday needs.
SLOW FASHION
We develop slow fashion.
The term is used to describe a clothing collection that has a long lifetime and is worn over a number of years and across fashion trends.
This we achieve through basic, commercial and well-fitted styles in extraordinary high quality.
CAREFULLY SELECTED MATERIALS
In our collection you will find styles made of environmetal-friendly and high-quality materials like modal, bamboo & recycled polyester.
Carefully selected for extraordinary durability, softness and comfort.
SEAMLESS
The seamless equals minimal waste in production.
MODAL
Modal is a natural textile made of cellulose from beech wood.
Modal is described as one of the softest fabrics in the world and gives a nice soft feeling on your skin.
In addition, it is water-absorbent while being breathable and quick-drying.
Products made of modal keep their shape, do not shrink and have a high resistance to color fading.
BAMBOO
Bamboo is a sustainable crop; a fast-growing grass, it requires no fertiliser and self-regenerates from its own roots, so it doesn’t need to be replanted.
CAREFULLY SELECTED MATERIALS
In our collection you will find styles made of environmetal-friendly and high-quality materials like modal, bamboo & recycled polyester.
Carefully selected for extraordinary durability, softness and comfort.
SEAMLESS
The seamless equals minimal waste in production.
MODAL
Modal is a natural textile made of cellulose from beech wood.
Modal is described as one of the softest fabrics in the world and gives a nice soft feeling on your skin.
In addition, it is water-absorbent while being breathable and quick-drying.
Products made of modal keep their shape, do not shrink and have a high resistance to color fading.
BAMBOO
Bamboo is a sustainable crop; a fast-growing grass, it requires no fertiliser and self-regenerates from its own roots, so it doesn’t need to be replanted.
REUSING ALREADY EXCISTING RESOURCES
The recycled polyester in our collection is made of reused plastic bottles.
The process behind the material is to reconstitute the fiber on a molecular level, thus the performance and durability benefits remain the same as virgin polyester.
From an environmental point of view the production process of recycled polyester utilizes remarkably less energy – up to 50% less CO2 emissions compared to virgin polyester.
Furthermore, recycled polyester does not require new virgin feedstock – lowering the demand for new petroleum extraction and reducing our overall carbon footprint.
REUSING ALREADY EXCISTING RESOURCES
The recycled polyester in our collection is made of reused plastic bottles.
The process behind the material is to reconstitute the fiber on a molecular level, thus the performance and durability benefits remain the same as virgin polyester.
From an environmental point of view the production process of recycled polyester utilizes remarkably less energy – up to 50% less CO2 emissions compared to virgin polyester.
Furthermore, recycled polyester does not require new virgin feedstock – lowering the demand for new petroleum extraction and reducing our overall carbon footprint.
The
RESPONSIBLE
APPROACH
Long term investments
One of our most valuable investments when working with sustainability is our close supplier and partner relations.
To find a partner with the same desire and visions is crucial, and we are grateful for our partners, their effort and willingness to invest time and resources in innovation and new technologies, so we together as a team, can work with new designs and develop new solutions and increase our positive impact continuously – for the people and the planet.
Strategic sourcing
We purchase beyond the traditional aspects of cost, quality and delivery time and include ethical decision making considering social and environmental targets when we choose our materials with consciousness for the environment and according to quality and durability as these dimensions are essential to create long-lasting products.
The
RESPONSIBLE
APPROACH
Long term investments
One of our most valuable investments when working with sustainability is our close supplier and partner relations.
To find a partner with the same desire and visions is crucial, and we are grateful for our partners, their effort and willingness to invest time and resources in innovation and new technologies, so we together as a team, can work with new designs and develop new solutions and increase our positive impact continuously – for the people and the planet.
Strategic sourcing
We purchase beyond the traditional aspects of cost, quality and delivery time and include ethical decision making considering social and environmental targets when we choose our materials with consciousness for the environment and according to quality and durability as these dimensions are essential to create long-lasting products.
